Ahrefs
PickThe strongest backlink and keyword-research database — first pick for storefront SEO teams.
Why it's listed
Ahrefs shines when your SEO strategy hinges on link building and keyword gap analysis. Its backlink data is more comprehensive than most competitors, letting you reverse-engineer competitors' link profiles. If you run a storefront SEO team that prioritizes technical link acquisition, this is the database you'll return to daily for uncovering competitive gaps and tracking progress.
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Google's official webmaster tool — indexing, coverage and search performance, free and essential.
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Screaming Frog
On-site SEO crawler — dead links, redirects and duplicate titles in one pass; the free tier suffices.
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