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GrowthAnalytics
Analytics tools
Analytics tools reveal traffic sources, user actions, and conversion leaks across sites and products. Ideal for DTC operators, SaaS teams, and growth marketers. A baseline stack pairs GA4 with Clarity’s free heatmaps; for deeper funnel analysis, add Mixpanel, and benchmark with Similarweb.
Google Analytics 4
Growth
The web-analytics baseline — traffic, conversions and events; free with the biggest ecosystem.
Microsoft Clarity
Growth
Free heatmaps and session replays — watch how visitors actually use your site before optimizing.
Mixpanel
Growth
Product analytics — funnels, retention and cohorts; standard kit for SaaS growth teams.
Hotjar
Growth
Behavior-insight suite — heatmaps, recordings and surveys for landing-page optimization.
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