Mailchimp
Entry-level email marketing with a friendly free tier — the usual starting point.
Why it's listed
Tight budget and small list? Mailchimp's free plan gets you started with basic campaigns and list building. It's not the most advanced for e-commerce, but for early-stage teams, it's quick to set up and lets you validate email marketing without upfront cost.
In the same category
Klaviyo
The e-commerce email standard — deep Shopify integration and powerful automations.
MailerLite
The value king — near-premium features at a budget price; a creator favorite.
Brevo
Email plus SMS in one platform, with solid European localization.
beehiiv
The native newsletter platform — growth, monetization and sponsorships; a top pick for English content.
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