Brand Goods
Goods bearing registered trademarks or brand marks; customs may require brand authorization, and unauthorized shipments risk IPR seizure.
Brand Goods are items whose packaging or product carries a registered trademark, brand logo, or IPR-protected marking. In cross-border transport and clearance, customs (especially in the US, EU, Japan and other countries operating IPR customs recordation) may require the importer or shipper to provide a brand authorization or distribution license, in order to distinguish genuine parallel imports and authorized goods from counterfeits. Brand goods that cannot prove authorization risk being detained or destroyed by customs on IPR-infringement grounds.
- 责任/费用边界：授权与合规举证责任通常在发货方/卖家；被知识产权扣货一般不退运费，且可能产生销毁费与法律风险。
- 常见坑：把「正品平行货」与「仿牌」混为一谈——即便是正品，缺少品牌方授权或品牌已在目的国海关备案，仍可能被拦截；OEM 贴牌出口务必确认商标使用获得权利人书面许可。
FAQ
- Do I need an authorization letter to export genuine brand goods?
- It depends on the destination and channel. If the brand is recorded with destination customs for IPR protection, customs may ask for a brand authorization or purchase documents proving legitimate sourcing on inspection. Prepare the authorization chain in advance and confirm the channel's brand-goods policy with your forwarder.
- Do OEM private-label products count as brand goods?
- If the finished product carries a registered trademark, it is treated as brand goods. For OEM exports you must hold written authorization from the trademark owner to use the mark; otherwise, even normally manufactured goods may be deemed infringing and seized at destination.
Sources: https://www.cbp.gov/trade/priority-issues/ipr · https://www.wipo.int/